BREATHE. MOVE. DANCE. BE. WEAR. NOW.

BECOME AN ICON

Step Into The Spotlight

Are you ready to represent NOW Collective? We’re looking for passionate dancers to join our NOW ICON family—where style meets movement. As a NOW ICON, you’ll get exclusive perks, free merchandise, and the chance to be featured in our campaigns. Share your passion, inspire your community and wear the vibe. Ready to shine?

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WHAT'S TRENDING NOW?

NOW Collective

NOW Collective Signature Hoodie - Stone

$65
$65
NOW Collective

NOW Collective Signature Hoodie - Denim

$65
$65
NOW Collective

NOW Collective Lux Hoodie - Black

$75
$75
NOW Collective

NOW Collective Soft Oversized Effortless T-Shirt - Black

$30
$30
NOW Collective

NOW Collective Soft Oversized Effortless T-Shirt - Black/Gold

$35
$35
NOW Collective

NOW Collective Signature Hoodie - Mauve

$65
$65
NOW Collective

Now Collective Digital Gift Card

From $25
From $25
NOW Collective

NOW Collective Sweat Cardi - Black

$65
$65
NOW Collective

NOW Collective Sweat Cardi - Stone

$65
$65

Go BACKSTAGE with NOW Collective

WHY NOW? OUR VISION & PURPOSE

Meet the powerhouse team behind NOW Collective—Stephanie Noori, Scarlett Salter, and Julia Cirbo. With expertise in dance, fashion, and business, they’ve created a brand that blends style, function, and performance for dancers everywhere. Their passion for movement and innovation drives every design, ensuring high-quality pieces that keep up with you. Ready to see who’s behind the brand?

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