MOVE DIFFERENT. TRAIN HARD. WEAR IT EVERYWHERE. THIS IS NOW. MOVE DIFFERENT. TRAIN HARD. WEAR IT EVERYWHERE. THIS IS NOW. MOVE DIFFERENT. TRAIN HARD. WEAR IT EVERYWHERE. THIS IS NOW. MOVE DIFFERENT. TRAIN HARD. WEAR IT EVERYWHERE. THIS IS NOW. MOVE DIFFERENT. TRAIN HARD. WEAR IT EVERYWHERE. THIS IS NOW. MOVE DIFFERENT. TRAIN HARD. WEAR IT EVERYWHERE. THIS IS NOW.

SHOP BY CATEGORY

Made for the movement.

SHOP DANCEWEAR

Move freely in your new favorite fit.

SHOP DANCEPANTS & LEGGINGS

Train. Move. Repeat.

SHOP ACTIVEWEAR

Off-duty. On point.

SHOP STREETWEAR

YOUR MOVE. YOUR FIT.

Signature NOW styles available in Adult + Kids sizes.

Adult dancewear
SHOP ADULT
Kids dancewear
SHOP KIDS

NOW FAVORITES

NOW Collective Foundation Bra Adult

$56
$56

NOW Collective Elevate Bra Adult

$59
$59

NOW Collective Evolve V-Back Biker Short Adult

$58
$58

NOW Collective Synergy Bra Adult

$59
$59

NOW Collective Empower Legging Adult

$75
$75

NOW Collective Elevate Bra Kids

$59
$59

NOW Collective Foundation Bra Kids

$56
$56

NOW Collective Evolve V-Back Biker Short Kids

$58
$58

BREATHE. MOVE. DANCE. BE. WEAR. NOW.

BECOME AN ICON

Step Into The Spotlight

Are you ready to represent NOW Collective? We’re looking for passionate dancers, athletes, and movement enthusiasts to join our NOW ICON family—where style meets movement. As a NOW ICON, you’ll get exclusive perks, free merchandise, and the chance to be featured in our campaigns. Share your passion, inspire your community and wear the vibe. Ready to shine?

LEARN MORE

GO BACKSTAGE WITH NOW COLLECTIVE

WHY NOW? OUR VISION & PURPOSE

* Premium fabrics. Exceptional comfort.

* Elevated designs. Flattering fits.

* Made for movement. Built to last.

* From the studio to everyday life.

MORE ABOUT US
Limited stock available